That hashtag lingo is about to become very prevalent as we launch our Awesome Orange kids product. Its you moms who will quickly get the concept that instantly you can change the nutritional and performance path of your child by introducing Awesome Orange in to their lives, Quite simply, you are an #InstaAwesome Mom buy providing a hydration solution for your kids and in turn your kids who use Awesome Orange will discover what it means to be #InstaAwesome themselves once they start making the products a regular part of their life.
Dr. Stacy Sims checked in with us to share details about this incredible new opportunity, how it came to be, and to share some of the since behind this really impressive product. Here is what she had to say:
Why a kids formula??
When you put in a general google search for “what to give my active 6 year old to drink” the results range from mom-blogs stating “Gatorade or other sports drink, coconut water, or diluted juice”, “vitamin waters (to top up your child’s nutritional gaps), to the government’s eatright.org recommending “lots of water”. Other recommendations often heard from doctors or other medical professionals include pedialyte or a diluted ORS (oral rehydration solution). Basically, there are no real conclusive statements of what and how much a pre-pubscent active child should drink; the basis for our kids formula. (**there are peer-reviewed recommendations from clinical pediatrics and the W.H.O. on rehydration/hydration for illness induced dehydration [body water losses of >4%] but none for the exercise induced body water losses of <3%).
It is well documented in the scientific literature that hypohydration in adults increases skin and core temperatures, leading to increased stress on the cardiovascular system, especially in the heat. In physical activity, this increased cardiovascular strain contributes to decreased physical performance (primarily in endurance exercise), increases fatigue and perception of effort, decreases motivation; coupled with increased propensity for injury, both musculoskeletal and total heat illness. In prepubescent kids, there is still a question of how much hypohydration creates these similar stresses in that , as compared to adults, prepubescent children experience a greater increase in core and skin temperatures as they become dehydrated. Factors which contribute to this include a lower sweat rate but higher metabolic cost of locomotion (eg more heat produced with less offload) as well as a higher surface area to body mass. Heat acclimatization (adjusting to hot conditions due to repeated exposure, eg hot summers days with activity) is slower to occur in children; predisposing them to heat illness. Another concern, in view of the “drink lots of water” recommendation, is the possibility of hyponatremia in active kids. (Clinically, hyponatremia is defined as a serum sodium level of <135mEq L-1, as well as referred to as a rapid lowering of blood sodium- note that blood sodium usually rests ~140-145mEq L-1, and with the rapid ingestion of plain water, blood sodium dilution is a distinct occurrence).
Why formulate a different Osmo Active specifically for kids? Why not just use diluted adults’ active? Sodium: The sodium content in Osmo products is to 1) enhance fluid absorption at the level of the small intestines, 2) stimulate thirst to encourage voluntary drinking (a normal physiological protective mechanism) , and 3) to help counteract sweat sodium losses. In the kids formula there is 100mg/serving as compared to the 320mg/serving of the men’s active. In the adult literature, sweat sodium losses in endurance athletes are on the upwards of 1.7-2 grams per litre; but under similar exercise conditions, the prepubescent child loses 0.75 -0.8g per litre of sweat. Thus, children need to ingest less sodium due to less sweat sodium losses. The physiological need for sodium for fluid uptake is individual- dependent on existing sodium availability within the body (this is from stores, ingested fluids/foods, blood-sodium concentrations, fluid balance hormone interaction; RDA of sodium for children 4-12 is 1.2g/day, teenage+adults is 1.5-1.8g/day). Potassium: Potassium is needed with sodium for fluid balance, skeletal and cardiac muscle function. Unlike sodium, potassium is not readily lost in sweat but is unavoidably lost in urine, thus it too is critical for fluid balance. Again, the requirements in prepubescent children are less than adults; 30mg potassium per serving in the kids formula vs 100mg potassium in the adults; Still keeping at a 3:1 ratio of sodium:potassium for fluid balance.
Carbohydrates/sugars and osmolality. The World Health Organization oral rehydration solution recognizes the effectiveness of a low osmolality solution for promoting plasma volume expansion; with the total osmolality range of 200-245mOsm/l. The osmotic contributors in a solution are the electrolytes and the carbohydrates. To maintain an effective osmolality of ~200mOsm/L as well as to promote fluid uptake at the level of the intestines, the kids formula has been designed at a 1% carbohydrate solution comprised of glucose and sucrose. NOTE: palatability of the drink is critical for fluid uptake. If it doesn’t taste good, it won’t be consumed. Sugar and salt are key factors to palatability and physiological encouragement of drinking. The kids formula has added monk fruit (a small, sweet melon that is naturally calorie-free and does not impact blood sugar like traditional sugars; it is not processed like stevia or sugar alcohols; basically it is dried powdered fruit) to increase the sweetness of the drink (what kids want!).
Flavoring: Staying with the morals and ideals of Osmo, the kids formula uses organic freeze-dried fruit for color and flavor, touched up by organic tangerine oil/essence to “punch up” the flavor for kids palates. There are still no fillers or flow agents, or other ingredients that may cause hyperactivity (From this mom’s point of view, CRITICAL!).
Bottom line: Kids need a different concentration of carbohydrates and electrolytes due to differences in sweat sodium concentrations, sweat rates, heat dissipation, and predisposition to hypohydration and subsequent heat illness.