When Peter Sagan powered out of the group and threw his bike across the line on September 24, 2017 in Bergen, Norway, he did what no man had ever done before – he won the UCI Elite Road Race World Championships three times in a row. A fitting accomplishment for a rider of mythical status.
He is a virtually invincible Superman of sorts, but it wasn’t always like that. Earlier in his career, this “Superman” had his kryptonite – dehydration. When racing in long, hot races, his power dropped precipitously, and – in well documented cases – he cramped out of contention.
Peter crushed the early classics in 2013 and started that year’s unusually warm Amstel Gold Race as the bookmaker’s favorite to win, but as the peloton throttled the pace, Peter’s power dropped, he cramped, and he was spit out the back of the peloton. “I felt rough with about 30 to 40 kilometers to go,” Sagan said after the race. “It wasn’t ideal, but there wasn’t anything I could do, I was cramping up.” With his heart racing and face contorted in agony, his legs turned to stone. Sagan tapped-out.
As the 2013 season progressed, Sagan’s dehydration-induced difficulties continued. May brought the Amgen Tour of California and the first stages were brutally hot; Stage 2 into Palm Springs featured triple-digit temperatures and gut-wrenching climbs. Peter and his team saddled up and began the long day. When Peter dug in to bridge to a breakaway, again his heart rate spiked, his power dropped, he started cramping, and the break rode away. Peter limped to the finish.
In a panic about their star rider’s condition, the team had been trying different hydration drinks to solve Peter’s problem, but nothing was working, because the drinks they were trying were causing, not solving his dehydration. Learn more about the science of hydration and how Osmo works.
The team called us that night. They needed help. We delivered our product to their hotel and had them rehydrating within hours of the call. We mixed bottles of Active Hydration for the next day, which Peter and the team drank during Stage 3. It was another hot day, but this time Peter was hydrated, so he maintained power, avoided cramping, and won the stage.
Later in 2013, we supported Peter at an elevation training camp in Colorado prior to the US Pro Championship. Through a series of tests, we helped Peter learn about his body, why hydration is critical to performance and what to do to properly hydrate. Between this education and his positive experiences riding with our products, Peter has been relying on Osmo ever since.
Peter used to believe – like many riders do – that there was nothing he could do about losing power and cramping when the race got hard and hot. Little did he know, the solution was right there, just out of his reach, created with an understanding of the physiology of the human body, a formula born of science, but conceived by sport.
At Osmo, we’ve been perfecting our formula of all-natural ingredients to be the fastest way to re-hydrate. Through repeatable published studies, we know that Osmo improved riders’ power output by 17%.
Met with the seemingly impossible, Peter Sagan found his solution in Osmo, and with his natural joy de vivre he has crossed the finish line at the World Championships as the winner three times in three years.
Few of us will ever wear the rainbow jersey, but we all have goals to achieve. Peter’s story is not simply the story of the world’s premier cyclist, it’s the story of overcoming what was thought to be insurmountable. It’s a story about being great by feeling great. And doing it by learning how one’s body works and then giving it what it needs to feel and perform at its best. That’s what Osmo is all about.
Osmo. Feel Great. Be Great.